Innovation ecosystems in banking and monetary sector: competitiveness versus sustainability

Renata Kubus, Juan Mascareñas Pérez-Iñigo, Sara González Fernández


This paper addresses the innovation ecosystems configuration of the banking and monetary sector, checking its innovation orientation for competitiveness and sustainability. To achieve this objective, the actors’ perspective from the reframed Innovation Helix is applied. The main result is that the Banking and monetary authorities are rather centred on short-term system stability, which at the longer term can be counterproductive in terms of sustainability. Industry is mainly centred on competitiveness however increasingly taking into account the ‘green transition’. The society, academia and natural environment visions are strongly focused on sustainability. Currency innovations are envisaged at all the levels, bringing different proposals which can be complementary and that bring the potential of more bottom-up initiatives, collaboration and sustainability in socioecological dimension. Metamodern prospect enriches the standpoint.

Palabras clave

innovation; banking and monetary innovation; innovation ecosystems; innovation helix; sustainability; sustainable innovation

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MERCADOS y Negocios, Año 21, No. 41, (enero-junio, 2020), es una publicación semestral editada por la Universidad de Guadalajara, a través del Departamento de Mercadotecnia y Negocios Internacionales, del Centro Universitario de Ciencias Económico Administrativas (CUCEA). Con domicilio en Periférico Norte 799, módulo G-306, núcleo Los Belenes, Zapopan, Jalisco, México, C.P. 45100., Telefono 33-3770-3343 ext. 25068,, correo electrónico: Editor responsable: José Sánchez Gutiérrez. Reservas de Derechos al Uso Exclusivo 04-2019-020116125700-203, ISSN electrónico: 2594-0163, otorgados por el Instituto Nacional del Derecho de Autor. Responsable de la última actualización de este número: Departamento de Mercadotecnia y Negocios Internacionales del Centro Universitario de Ciencias Económico Administrativas (CUCEA), con domicilio en Periférico Norte 799, módulo G-306, núcleo Los Belenes, Zapopan, Jalisco, México, C.P. 45100, por Tania Elena González Alvarado. Fecha de la última modificación: diciembre de 2019, con un tiraje de un ejemplar.

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