Department location: Factor for Airbnb user’s valuation perception

Saúl Alfonso Esparza Rodríguez, Jaime Apolinar Martínez Arroyo, Fernando Ávila Carreón


The objective is to analyze the impact of the location in the quality perception of customers. Data was obtained from the stars-based valuation of Airbnb website, considering a standardized option of accommodation just apartments of one room up to two guest maximum, with an average cost of USD 50 per night and located in four cities: New York and Miami in USA, and Mexico City and Cancun in Mexico, using a chi-square analysis to identify if there is a difference in quality perception considering if the destination place have beach or not. The results showed than departments located in New York had the most significant difference in valuation of quality of hosts.

Palabras clave

Airbnb; global accommodation; platform economy; collaborative economy.

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MERCADOS y Negocios, Año 21, No. 41, (enero-junio, 2020), es una publicación semestral editada por la Universidad de Guadalajara, a través del Departamento de Mercadotecnia y Negocios Internacionales, del Centro Universitario de Ciencias Económico Administrativas (CUCEA). Con domicilio en Periférico Norte 799, módulo G-306, núcleo Los Belenes, Zapopan, Jalisco, México, C.P. 45100., Telefono 33-3770-3343 ext. 25068,, correo electrónico: Editor responsable: José Sánchez Gutiérrez. Reservas de Derechos al Uso Exclusivo 04-2019-020116125700-203, ISSN electrónico: 2594-0163, otorgados por el Instituto Nacional del Derecho de Autor. Responsable de la última actualización de este número: Departamento de Mercadotecnia y Negocios Internacionales del Centro Universitario de Ciencias Económico Administrativas (CUCEA), con domicilio en Periférico Norte 799, módulo G-306, núcleo Los Belenes, Zapopan, Jalisco, México, C.P. 45100, por Tania Elena González Alvarado. Fecha de la última modificación: diciembre de 2019, con un tiraje de un ejemplar.

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